Sparked puts the power of AI to work inside your marketing programs.
Forget the guesswork. Maximize value from your existing customers…and find more great ones. Whether you’re looking to adjust your digital marketing spend to acquire higher LTV customers, drive on-boarding success, increase revenue per customer, or improve long-term retention, we will get you there.
The single view of the customer is the foundation for understanding the interlocking factors that drive recurring payments, up-sells, pricing, and even marketing effectiveness. Now you can dive into the complete story behind any user. The key is that Sparked pulls together each of your existing data silos irrespective of channel or location.
Bring summarized product usage, payments, marketing, and customer service data together in one place in near real time. Automating your data pipeline is the first critical step to unlocking the secrets that your data holds. If you’ve been struggling to automate for a while or if you’re still using Excel to run reports, we can get you there fast. Out of the box we’ve connectors to Omniture, Google Analytics, Mixpanel, Amplitude, Kissmetrics, Salesforce, Marketo, Zendesk and a host of others.
With your single customer views in place, we're ready to run state-of-the-art machine learning models for a variety of purposes from pricing optimization to predicting churn. Our machine learning pipeline is continually analyzing your data, which allows the models to get smarter...and smarter.
Know who’s going to leave before they do...and why. Using predictive modeling techniques, Sparked assigns a risk-of-churn score (health score) to each customer and tells you which factors contributed to the score. For example, you'll learn if one marketing channel delivers better customers than another or if the new feature you launched has made an impact on revenue.
Using our much-loved segmentation tool, you'll be able to create meaningful schemas that enable you to offer differentiated pricing, marketing, and product. You can use the tool simply to explore your customer base or drill into the differences between different groups of users.
Use our tool to evaluate the effectiveness of each customer touch point. Are your plays working on a day to day basis? Are they driving customer value and retention in the long-term? Sparked measures how each campaign is impacting future behavior and uncovers the answers across all of your channels.
Use Sparked's Automated Audiences to know exactly whom to reach out to, when, and with what campaign. Our AI combines predictions about people, intent, and predictions about campaign effectiveness to give you a continuous best next action feed for each and every user.
What tool would be complete without beautiful data visualizations and dashboards that allow you to check into your key stats every day... and to send your success reports off to your boss. Sparked's data visualizations give you what you need.
Sparked's professional services team can help you get there. We’ve worked with a wide variety of companies – ranging from scrappy start-ups to large enterprises. We’ve seen data flowing in every possible configuration, from fully operationalized streamlined sources to flat files sitting on an old server. No matter the current state, we can help get you from where you are today to fully operational, where your customer data is providing the insights you need to better run your business.