The Sparked Customer Fitness Feed delivers *AWESOME* articles from around the Web to help customer success teams build a more fit customer base. Fit customers login more, spend more, and love your product more. Unfit customers don’t use your product and eventually churn out (gasp!). Let’s get’em fit.
TUESDAY, FEBRUARY 23, 2016
6 Tips to Engaging Your Uber Critical Frontline.For an organization to engage frontline employees – the very folks who have a direct impact on the organization’s overall success – leaders need to assure that people at the frontline… View full article.
The Bigger, The Better?Big data is one of those concepts in marketing that we know is really important but that we don’t actually understand how to harness. It refers to the reams and reams of data collected on us consumers, tracked from cookies on websites and other sources, that companies accumulate, sift through, and utilize. It also applies to data that a company collects not on its potential customers but on its own performance, with various measurements and algorithms in place to gather this data. View full article.
4 Steps to Creating a Launch Plan for Your New Customers.The moment a buyer becomes your customer is considered a micro-launch. Your customer begins an individual mission, pursuing a specific goal with your product. View full article.
Five Lessons to Remember When Mapping Your Customer’s Journey.Individuals inside a company are very knowledgeable about the company and its processes and often have a mixed understanding of customers. The result? Employees naturally tend to view their customers through an internal lens that focuses on the distinct interactions a customer has with their specific department. This inward focus makes it impossible to have a complete picture of the customer’s experience. Customer journey maps (CJM) help shift employees’ focus beyond individual interactions towards a broader examination of the customer experience. View full article.
How machine learning can influence the customer journey.Delivering great customer experiences based on mapping how customers interact with your brand across all touchpoints can be challenging for any marketer. Doing it at scale can seem impossible. According to one expert, when it comes to ensuring great customer experiences via one-to-one personalization, machine learning is the answer. View full article.
Curated by Jeff Nickerson and the Sparked team. Got feedback? Send an email to firstname.lastname@example.org
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