4 Steps to Knowing What Your Customers Want Better Than They Do
Sparked’s Predictive Analytics and Machine-Learning powered product, Customer Radar, goes a long way towards easing the process of getting business managers to work with data teams, by providing an easy-to-master dashboard, rich with information that can be both easily understood and quickly acted upon.
Click here to read all six tips.
The Sparked Team has always had an eye out for compelling stories and case studies, which can help subscription companies better their customer retention rates. Although there are multiple approaches and a vast combination of factors to juggle, some companies manage to stand out in their execution of customer retention programs.
Whether it’s by using a tried-and-tested communication method in a new way, or coming up with innovative solutions to customer problems, the 10 companies in our whitepaper, Customer Retention Best Practices put their customers first and that’s ultimately what led to the successes we describe in their case studies.
Download: Customer Retention Best Practices
As part of IBM’s best in class ecosystem, Sparked is among a handful of distinguished cloud service providers in the analytics category. The IBM Cloud marketplace enables IBM’s enterprise clients, as well as business, development and IT professionals, easy access to Sparked’s customer retention solution.
Sparked’s machine-learning powered analytics engine pinpoints why a company’s customers stay or leave, who’s likely to leave next, and how to keep them – showing the specific factors, behaviors and patterns that drive churn and retention. On the basis of this analysis, Sparked helps companies run interventions early in the customer lifecycle to prevent attrition and enhance customer success.
Read more about the partnership
By Joseph Pigato
Tracking metrics when you’re running a SAAS business is mandatory – it’s the only way you can hope to gain any intelligence about how to chart a course for the future. Should you be spending to acquire more customers? Fixing problems that currently exist? If you’re not constantly tracking and measuring, you don’t know whether your business is coasting along comfortably or perched on the edge of disaster.Read more
Much has been said about the value of retention and acquisition, and there are many different theories - unfortunately, much of this can be confusing1
The customer journey is fraught with key moments when a customer decides to leave. Typically, they say nothing. And the last indication that a company1