UK-based toucanBox is a monthly subscription box of creative and fun hands-on activities for children aged 3 to 8 years old, delivered right to their door. Each box contains everything that’s needed to keep children engaged for hours, including all the materials to complete at least 4 projects, colorful step by step instruction manuals, and a picture book, improving the quality of their playtime.
Every month, a different box is released, with themes ranging from ‘bugs’ to ‘outer space’. The boxes are tailored to suit each child’s developmental stage, and the content of the boxes differ accordingly. However, in order to be truly effective, it’s important to know what works and what doesn’t. Some boxes do better than others and in order to improve, we’ve got to identify the high performers. That’s where Sparked comes in.
Sparked is now making sure that toucanBox can deliver even more delight to kids across the UK. By integrating toucanBox’s billing data from Recurly with usage data from their website, we have identified which boxes experience greater acceptance from their customers, and which ones could use some tweaks. Sparked’s unique Retention Radar product identifies customers who are at risk of canceling and even provides the reasons for their dissatisfaction – all in time to take action and make things right.
“We’re already seeing an improvement in our understanding of what our customers really want to see in the boxes. We can figure out what themes and concepts work best and see where we can improve each month, without having to use a less efficient method like a survey” says Virginie Charles-Dear, Founder and toucan Chief.
Like many companies in the fast growing Subscription Economy, toucanBox has a huge following of customers on social media platforms. And because it’s important to get the complete view of all customer interactions and map out their journey with toucanBox, Sparked will continue to integrate new data sources, including social media presence, support and other data. With this 360-degree view of the customer, toucanBox’s staff will have a never-seen-before picture of how their customers use their product and interact with toucanBox on various platforms. Taking decisions will finally be easier and faster and toucanBox will be even more efficient at being awesome.
All of which translates to better boxes with more interesting activities being shipped to happier kids and even happier parents, improving the quality of their Quality Time. -We like that tag line so much, we might just use it!